A Field of Dreams

There’s a tendency to believe that once the money is spent and your video is finished & uploaded to YouTube and Facebook (and maybe tweeted about a couple of times), you’re done. We call it the Field of Dreams approach — “If we produce it, they will watch.”

The reality is that for far too many great videos, YouTube and FB are where they go to die. Even your YouTube Subscribers and Facebook Followers can miss your story — especially as the latest Facebook algorithms tend to hide your content unless you pay to promote them.

Delivery is a Multi-Stage Process that Includes Social Media

Uploading the story to streaming hosts is only step one in the delivery process.

Medri Kinnon will guide you through the multiple stages of using everything from LinkedIn, Facebook, YouTube, Twitter, WhatsApp, Instagram, and email to embedding your new video on your website and in your PowerPoint presentations. We know how to help you get the biggest and most effective bang for your buck.

Versioning for Specific Audiences & Opportunities

We believe in the need to produce different lengths of your story for different audiences to watch at different times. Along with the full version, we will create shorter versions — that can be used as an elevator pitch (short, sweet and to the point), and an even shorter version as a teaser for Twitter/Instagram/WhatsApp/FB or even a YouTube commercial, driving people to the full version.

Below is an example of multiple versions finished for a product launch at IBC2018. Ross Video’s Carbonite Ultra Launch Videos include a long version for clients who want to do a deep dive as they are ready to make a decision, a shorter version to answer prospective clients questions faster, three interstitial/commercials to be used as teasers/YouTube commercials and finally a video shot on location at the RAI in Amsterdam during IBC2018 which talks about the response of customers to the new product. Ross Video’s exceptional management and marketing communications team drove the social media strategy on this launch.